Imagine showing up to a fishing lake, gazing around on the ice, and no one looked like you.
You walk through the front door of a sporting goods store and again, no one looks like you.
Paging through a catalog of the largest outdoor sports retailer, you don’t see a single photo of someone who looks like you dressed in camouflage, making casts from a boat or smiling with a big fish.
Subconsciously or consciously, it’s unnerving. As a potential consumer, seeing zero ethnic representation is marketing that misses the mark. And for the larger outdoors community, it is a challenge and an impediment to the idea that the outdoors is welcome to…READ MORE
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