Asian Americans Expanding Role In Outdoor Pursuits

Imagine showing up to a fishing lake, gazing around on the ice, and no one looked like you.

You walk through the front door of a sporting goods store and again, no one looks like you.

Paging through a catalog of the largest outdoor sports retailer, you don’t see a single photo of someone who looks like you dressed in camouflage, making casts from a boat or smiling with a big fish.

Subconsciously or consciously, it’s unnerving. As a potential consumer, seeing zero ethnic representation is marketing that misses the mark. And for the larger outdoors community, it is a challenge and an impediment to the idea that the outdoors is welcome to…READ MORE