NEW ULM, MN — The Archery Trade Association is pleased to announce Bowhunters United as the presenting sponsor of the 2027 Archery & Bowhunting Supershow, taking place Jan. 9-10 at the Indiana Convention Center in Indianapolis as part of ATA Show Week.
Following a successful inaugural event in 2026 that welcomed more than 7,500 attendees, the Archery & Bowhunting Supershow returns for its second year, bringing together bowhunters, competitive archers, families and outdoor enthusiasts for two days dedicated to the sport.
As the presenting sponsor, Bowhunters United continues its commitment to strengthening the archery and bowhunting community, encouraging participation and protecting these traditions for future generations.
“Bowhunters United is about bringing people together around a shared passion for bowhunting while protecting the opportunities that allow us to enjoy the sport,” Jeff Poole, Archery Trade Association president and CEO, said. “The Supershow provides a unique opportunity to connect directly with bowhunters, introduce new audiences to archery and celebrate the industry and community that make it all possible.”
The 2027 Supershow builds on the momentum of its inaugural year, offering attendees direct access to leading archery and bowhunting brands, the latest products and innovations, hands-on demonstrations, educational opportunities, special appearances and exclusive Show experiences.
With more than 400 brands exhibiting during ATA Show Week, the event creates a unique opportunity for archery and bowhunting enthusiasts to engage with the companies and people behind the products they use, all in one location.
Beyond the Supershow floor, attendees can experience some of the nation’s most exciting archery competitions. The NFAA Rushmore Rumble returns Jan. 8-10 as a Hyundai Indoor World Series 500 event, alongside the new NFAA 3D Challenge and the second annual S3DA Indoor Open on Jan. 8, which will introduce a Genesis Bow Class for 2027.
Together, these events make ATA Show Week one of the largest gatherings of archery and bowhunting enthusiasts in the world.
Every Supershow ticket purchase will also include a complimentary Bowhunters United membership, connecting attendees with year-round resources, advocacy updates, industry news, exclusive benefits and opportunities to support the future of bowhunting. Visit bowhuntersun
About ATA Show Week
ATA Show Week takes place Jan. 7-10, 2027, at the Indiana Convention Center in Indianapolis, bringing together the archery and bowhunting industry for four days of business, new products, competition, and connection.
Jan. 7-8: ATA Trade Show
Jan. 8: S3DA Indoor Open
Jan. 8-10: NFAA Rushmore Rumble // Hyundai Indoor World Series 500
Jan. 8-10: NFAA 3D Challenge
Jan. 9-10: Archery & Bowhunting Supershow
The Archery & Bowhunting Supershow is open to the public, providing a rare opportunity for consumers to experience the excitement of ATA Show Week and connect with the broader archery and bowhunting community.
To learn more about the 2027 Archery & Bowhunting Supershow and purchase tickets, visit archerytrade.org/supershow. Additional information about ATA Show Week is available at atashow.com.
Interested in Exhibiting or Sponsorship Opportunities?
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.
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About Bowhunters United
Bowhunters United is a national consumer organization dedicated to uniting bowhunters and protecting the future of bowhunting. Through advocacy, education and industry engagement, Bowhunters United works to preserve hunting access, support conservation and wildlife management, promote participation and ensure bowhunters have a strong collective voice. Learn more at bowhuntersunited.com.
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About the Archery Trade Association
Serving its members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA works to strengthen the industry through business development, education, advocacy and efforts to recruit and retain archers and bowhunters. The ATA owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide. Learn more at archerytrade.org.
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