Strategic seasonal thinking and creating great displays can help you sell more high-end coolers to hunters and anglers.
By Alan Clemons | Selling coolers to hunters and anglers seems like a no-brainer, right? Put some big coolers on the floor and tote-sizes on the shelf, add price tags or signs, and let the register sing. Customers need coolers for hunting, fishing, camping and hanging out. They make great gifts for birthdays and Christmas. In the last 20 years, consumers haven’t been shy about spending more money for them, either. When the $300ish rotomolded cooler emerged on the scene 20 years ago, everyone recoiled, laughed and shook their heads — but a lot of them got on board with a new era.
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