Now available, Northland Fishing Tackle’s pre-rigged Gum-Ball baits get back to the basics and economies of fishing
BEMIDJI, MN (March 7, 2023) – There are classic shapes that continue catching fish since the conception of soft plastics. In that spirit, Northland goes back to the basics with the new Rigged Gum-Ball® Grub, Minnow, and Swimbait Jigs.
Affordably priced and easy to operate, the trio of new baits are founded on Northland’s venerable Gum-Ball Jig (naked jig also available separately). Each Rigged Gum-Ball Jig features a gold-plated hook with blood red finish for added enticement.
The Rigged Gum-Ball Grub sports an especially active, split curly tail. The extra slice produces a tempting action even fished at slow speeds, or as it helicopters downward off the cast. Fish it slow or fast, depending on the mood of the fish. Try giving it aggressive snaps to trigger attacks. Or methodically reel it straight back when fish aren’t as spunky.
Think of the Rigged Gum-Ball Minnow like an ideally weighted soft jerkbait or fluke. The slender, baitfish-shaped body darts around when jigged, evoking strikes from about everything that swims, including bass, walleyes, perch and panfish.
The Rigged Gum-Ball Swimbait is the ideal all-around paddletail bait for everything with fins and an appetite. With perfectly balanced weight to body-size, there’s never a question about matching plastic to jighead size. Jig it. Swim it. There’s no wrong way to fish it.
All Rigged Gum-Ball® Jigs are available in 3 sizes, 3 body shapes and 6 colors. Sold 4 per card, 2 rigged 2 tails. Colors include White, Firetiger, Shrimp, Sunrise, Moonlight, and Glo Watermelon. Extra tails include rigging channel for perfect plastic alignment every time. MSRP $6.99. Available late 2022.
ABOUT Northland® Fishing Tackle
In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.
ABOUT Bagley Bait Company
The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.