MARKETING TO THE TURKEY HUNTER

White-tailed deer may be, overall, the most widely hunted big-game animals in North America. But when it comes to hunter fanaticism, it often centers on the pursuit of feathers — turkey feathers.

In an evolving world where tools and technology are letting hunters be successful with longer shots, the turkey hunting experience — at its essence — mostly remains up close and personal. Few things hook a hunter more than learning how to use the right call to strike up a dialogue with a fired-up gobbler and then feeling adrenaline pump when that longbeard gobbles so close and urgently, the overhead leaves seem to shudder and shed morning dew.

Turkey hunting, like deer hunting, used to be a…READ MORE.

by Ken Perrotte